7 Common Goals Organizations Share

When you are starting out in the world of business it’ll be difficult to obtain success if you don’t know what success is to you. Most corporations, non-profits, and any other kind of organization tends to pursue a similar set of goals. These goals will be prioritized differently depending on the organization. These objectives include things such as:

1. Profit: This is the most obvious goal that businesses pursue. Usually the reason most people start businesses is so that they can make money. Most organizations will seek to maximize profits to ensure that there is a high financial return on investment. Even though non-profits are non-profits their objective is still to generate a surplus of revenue that will allow them to function and carry out other goals they have.

2. Sales: An organization may decide to increase sales even if it doesn’t help maximize profit. Having more customers can be highly beneficial in the future especially when times are hard even if it doesn’t really affect short term profits. Organizations may also decide to maintain current sales levels to ensure that they are never over extended. Expanding too much can be the death of a business if there’s ever an event that leads to a decrease in sales. 

3. Market Share: Market share is the ratio of sales revenue within an organization compared to all the organizations within the industry. A group may make attempts to increase its market share if status or prestige is a goal of the organization. Sometimes an organization may try to obtain a larger market share even if there aren’t greater profits involved. 

4. Quality: There are organizations whose primary objective might be providing consumers with the most quality product they can possibly make. An example of this would be the brand Rolex which takes a lot of pride in the quality of the luxury wristwatches that they provide people.

5. Social Responsibility: Some organizations value social responsibility over any other goal. Non-profits main goal usually consists of attempting to promote overall welfare of others. However, some businesses may hold social responsibility in high regard as well even if it effects profits in a negative way. Elon Musk is famous for producing things for sale that he feels will result in a better future for humanity. Elon probably could have made a lot more money doing other things however, he decided to evolve the world of transportation instead. 

6. Employee Welfare: Many organizations recognize the critical importance of their employee’s wellbeing. Having a commitment to good working conditions and good employment opportunities is a priority for many organizations. If your employees are happy in their positions, then their performance will reflect that in a positive manner. This is a super difficult thing to accomplish though because of how people always tend to feel like they’re not making enough money. 

7. Customer Satisfaction: Ensuring your customers are happy is key to a business’s success. A consumer’s perspective of your product can make or break your business. It’s absolutely essential to have happy customers or your business will fail miserably. Communicating with your customers is a good idea so that way you can have knowledge about if there happy and what could be done to make them happier. Amazon tends to do an amazing job at ensuring customer satisfaction and is a large reason why they’re one of the biggest corporations on the planet right now.